Brand Awareness is an important part of the MarCom ( Marketing Communication ) process which leads to a purchase.   A Brand must come in the consideration set ( for purchase ) before a customer makes the Purchase. So to say, जो दिखता है, वो बिकता है ( Awareness makes things sell ) is a Half-Truth, … Continue reading जो दिखता है, वो बिकता है । Its’ a Half Truth…Even a Myth