Title of this Blog suggests you of a fact which is as true as the rising of the sun from the east, every Yes, it’s a fact. You can sell anything, easily, successfully. But you have to know the mantra for that. In case, you still don’t know and are interested, read on…. I guarantee that once you know and implement this mantra, nothing stops you from guaranteed success in sales. Actually, on continuous request of many of my readers of blogs here and viewers of Vlog ( my youtube channel “Deepak Ranjan” ), I decided to share my ‘Success Mantra’ on the subject with you. I have practiced, mastered and succeeded in doing this, repeatedly for the last 25 plus years and now it’s your turn to know this sure-shot mantra. Although, the fact remains that almost all of us are engaged in sales & marketing continuously, without even knowing it, this blog ( and also the Vlog in Hindi at my YouTube Channel ) will sure change the lives of people who are directly involved in S & M ( Sales & Marketing ) profession.
First of all, let us understand what is SALES?
Sales is the process of solving the problems of a customer by a trust-worthy, fully Convinced individual (or organization) who has exact knowledge of the problems of the customer.
So, my definition of Sales has 04 (four) important factors. These are
A. The solution of the problems (of a customer)
B. Trust (worthiness) of the sales person
C. Fully Convinced (salesperson)
D. Exact Knowledge (of the problems of the customer)
So, now we understand a little that to succeed in sales you need to focus on these four factors only.
Now let us delve deep into to understand it more clearly.
1. Solve Problems (of a customer) don’t sell:
A customer is either looking for the solution of a problem ( She/He is facing ) or tools to help him achieve his goals. So first, you have to understand the exact nature of the problem of a customer and serve him the solution. Don’t sell, know exactly what is the problem of the customer and what kind of solution he is looking for. You may have to do some market research also for that. For example , if you want to sell a phone with 8 GB RAM, a processor of 855 and storage of 128 GB, don’t tell all this to the buyer because these are the features of a customer and No Customer buys features, they buy solutions. So, tell the customer that this phone has a very fast processor and it does not hang, apps and games perform better , memory is huge, so you don’t have to delete your important files, lovely pictures, videos, and audios repeatedly to clear your memory, also that the customer does not need to buy any additional storage as
it has more than sufficient storage space, and overall experience is awesome!
Now, these are Solutions of the problems that the customer is facing. Problems of deleting the pictures, videos regularly, phone getting slowed down or even hang when they play games etc. This is how Marketing experts do when they make advertisements to communicate with would-be customers. Noticed? right. So, offer solutions to the problems, don’t sell.
2. Develop Trust :
A customer is always looking for assurance that her problems would be solved by the seller. That’s they go for “BRANDS”. Because with a brand they remain assured to some extent. Earlier experience, friends’ /relatives/colleagues references always work. The best way to develop trust is “Delivering more than you Promise ‘. That would result in a delighted customer and the customer will develop TRUST and will come back repeatedly to you. Be it your company’s regular Distributor, Dealer, Retailer or an End User or any type of Customer, you must deliver what you have promised and you will see the difference immediately.
3. “Conviction” leads to better Communication :
A Sales Personnel who is “CONVINCED “on solving the problems of the customer is sure to win this battle. Believing
in your product’s / Service’s ability to solve the problems of your customer is “ Conviction “. Keep yourself and your sales team regularly updating on product knowledge and the latest developments in your products. Good Product knowledge is an important and one of the most frequently occurring gap between successful and failed. Listed below are the major tools to improve your Product Knowledge about your product lines.
A. Marketing Literature
B. Training Sessions
C. Testimonials
D. Role playing (the best system)
E. Production site visits for the purpose of seeing the Production process
F. Practical Use
Once you are “ Convinced “ of your products’ ability to solve the problems of the customer, every single word of your communication will hit him most purposefully and your job is easily done. Yes, “Conviction” leads to better Communication
4. Market Intelligence:
You must be aware, continuously, of what are the latest, poorly-solved or unsolved problems of the customer. What are the offerings of your competitors to the customer/s. At what price points? What choices the customers have? When is the customer most-ready to buy the product? Who is the buying-decision-maker? How much money the customer is ready to pay for getting its problems solved? Collecting such information is called “ Market Intelligence “. Once you have the answers to such questions, you prepare better to solve the problems of the customer and your chances to succeed improve significantly. And yes, Having information is nothing if you don’t put it to use!
Friends, if you work on these factors properly, take my words, You Can Sell anything, easily, successfully.
You may also like to subscribe to my YouTube Channel and watch many life-changing videos there.
Wish you loads of Success and Happiness.
All the Best!
