Deepak
Ranjan.

Standard Cold Pressed Oil had a product that deserved to rank — but the site wasn't built for search. Category pages had thin content, product pages lacked structured data, and the site had no clear topical authority in the health food space. Organic traffic was inconsistent and keyword coverage was scattered with no intent mapping behind it.

The e-commerce landscape for cold pressed oils is competitive — dominated by aggregators and established health brands. Breaking through required building search equity from the ground up.

• Full technical audit — fixed crawl errors, optimised page speed, resolved duplicate content across product variants, and cleaned up redirect chains.
• Schema markup implementation — added Product, BreadcrumbList, and Organisation schema to improve SERP features and rich result eligibility.
• Intent-based keyword mapping — built a keyword matrix separating informational, commercial, and transactional queries. Prioritised bottom-of-funnel product terms first.
• Category and product page rewrite — rewrote meta titles, descriptions, H1s, and body content with search intent at the core. No keyword stuffing — clear, useful content.
• Content cluster strategy — built supporting blog content around health benefits, usage guides, and comparison queries to establish topical authority.
• Core Web Vitals optimisation — improved LCP and CLS scores through image compression and layout fixes.

• Impressions grew from 7.15M to 9.67M — a 35% increase in search visibility.
• Clicks increased from 46.2K to 48.6K despite the CTR drop — total traffic volume grew.
• Average position improved from 6.8 to 5.4 — pages moving closer to top 5.
• The impression surge indicates significantly more keywords entering the index and ranking — a foundation being built for long-term compounding growth.

Imity Travels had a working website but almost no organic search presence. The travel niche is one of the most competitive in SEO — dominated by OTAs like MakeMyTrip, Cleartrip, and TripAdvisor. For a smaller travel brand to rank, the technical foundations need to be flawless and the content needs to target queries the big players ignore.

When the audit started, the site had crawl errors, unoptimised destination pages, no internal linking strategy, and zero schema markup — all of which were suppressing its ability to rank.

• Technical SEO audit — identified and fixed 40+ issues including broken links, redirect chains, missing canonical tags, and crawl budget waste.
• Destination page optimisation — rewrote all key destination pages with search intent aligned content targeting long-tail travel queries with buying intent.
• Internal linking architecture — built a silo structure connecting destination pages, tour package pages, and blog content to pass authority efficiently.
• Schema implementation — added TouristAttraction, TravelAgency, and FAQ schema to boost SERP real estate.
• Long-tail keyword strategy — focused on specific itinerary and tour queries rather than competing directly on broad terms dominated by OTAs.
• Content planning — built an editorial calendar targeting informational travel queries to drive top-of-funnel awareness and support destination pages.

• Site went from virtually no indexable content to a structured, crawlable architecture with clean URL hierarchy.
• Keyword footprint tripled within the first quarter of implementation.
• Destination pages began ranking for long-tail queries within 6–8 weeks of on-page optimisation.
• Technical health score improved significantly — the site was finally in a position to compete organically.

Zonduo operates in a niche but highly competitive space — academic research writing services. The audience is specific: students, researchers, and academics searching for writing assistance. The challenge was that the site was targeting broad, high-competition keywords it had no authority to rank for, while missing the long-tail, high-intent queries its actual audience was using.

The site also had technical issues suppressing its crawlability — pages that should have been ranking weren't even being properly indexed.

• Intent-based keyword research — rebuilt the entire keyword strategy around buyer intent. Separated informational queries from transactional ones and mapped each to specific pages.
• Competitive gap analysis — identified keywords competitors were ranking for that Zonduo was completely missing, creating a prioritised list of quick-win opportunities.
• Technical fixes — resolved indexation issues, fixed meta tag problems, addressed duplicate content across service pages, and cleaned up the site architecture.
• Service page optimisation — rewrote core service pages targeting high-intent, bottom-of-funnel queries with clear conversion copy.
• Content strategy — built topic clusters around academic writing, research methodology, and citation guides to attract top-of-funnel traffic and build internal authority.

• Impressions grew from 215K to 359K — a 67% increase in search visibility in 3 months.
• Clicks grew from 4.12K to 5.15K — a 25% increase in actual traffic.
• Average position improved from 23.9 to 23.2 — steady upward movement across the keyword portfolio.
• The 67% impression growth relative to 25% click growth shows a healthy top-of-funnel expansion — more pages entering the index and ranking for new queries.